Amazon Returns Root-Cause AMAZON
Why Amazon orders come back: root cause per SKU, priority and the fix.
Step 1 — Download these files from the marketplace
FILE 01 · OPTIONAL
Seller Flex Returns Reconciliation (.csv) — optional (multiple)
Seller Central → Seller Flex → Returns → Returns Reconciliation → pick the month → Download (a file named VWJT-RETURNS_RECONCILIATION-...csv). It lists both RTO (UNDELIVERED) and customer returns.
FILE 02 · OPTIONAL
FBA Customer Returns (.csv) — optional (multiple)
Seller Central → Reports → Fulfillment by Amazon → Customer Returns → pick the dates → Request .csv Download. Only needed if you also use FBA.
Step 2 — Upload & generate
Log in to generate this report. New sellers get 15 free reports every month.
What this report does
✓Sorts every return into a root cause: damaged in transit, defective / quality, wrong item, missing parts, not as described, size / fit, buyer changed mind
✓RTO (courier returned) kept as its own section with its own reasons
✓Groups the problems by SKU, with a priority and the recommended fix (packaging, QC, warehouse, listing)
✓Reads the marketplace reason codes first, then the buyer comments
✓Team Work tasks for the high-priority SKUs
✓6-sheet Excel: Summary, Root causes, SKU causes, RTO, Reasons, Raw data
Use case
Every month, find out WHY your SKUs come back and fix the cause at the source: packaging, quality checks, the warehouse picking, or the listing.